I buy a recycled toothbrush

→ I always challenge my routine

→ I pay attention to labels

→ I reduce my carbon footprint



It had to happen one day – I got tricked! I wasn’t so used to going to organic stores before going abroad, so I’ve been picking things from the shelves without double-checking anything, because, hey, it’s organic, right?


So I was really proud when I found a fabulous toothbrush made from recycled yogurt pots, a great deal. It did seem a bit expensive (5 euros, about 6 dollars) but it was for a good cause – boy, was I gullible! Once I made it home, I realized my super toothbrush was made in the USA. Now, how is that for a carbon footprint?


So I of course my pride of being a superconsumer on a mission to change the world was diminished, so I fired up my search engines. What is best – raw materials locally produced, or foreign produced recycled materials? Well, fifteen minutes later, nothing really clear comes up, no good, reliable data. And then I thought – where did my previous toothbrushes, the ones I bought in supermarkets, come from? There, I discovered that they mostly were made in China, and in the best case Ireland or the Netherlands. That still is pretty far!


So many questions for a tiny little toothbrush. I understand that consumers give up on digging into this, patience runs out! And I understand why mistrust is in the eye of many as regards “organic” stuff. Of course, it still is a business! Even though firms that boast organic products are probably based on human values that are more respectable than conventional supermarket values, in the end, it’s all about profit!


I’m all the more angry at organic stores that after a digging on for a while, I actually found my miracle solution: The BIOSEPTYL RECYCLETTE! A toothbrush made from recycled materials, in France, sold for 2.50€ (around 2.65 US dollars) – postage fee included! There is even a postage-paid envelope in the box for us to send it back when we’re finished with it for it to be recycled again.


So, today’s lesson is that you can’t judge a book by its cover, and it makes sense to challenge literally everything in our routine as consumers. Even if it seems a bit difficult, if we give it the time, the solution will be given to us.